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From the workshop

Journal.

Stories from real work, anonymised but true. What happens when we take something on.

Control

A website was listed as dead. It wasn’t.

Our agents checked 565 websites and delivered 73 findings. One was wrong, and it looked exactly as clean as the correct ones. What runs differently now before anything goes out.

5 min read · 10 Aug 2026

Workshops

The question missing from 139 AI courses

We went through the whole Swiss {ai} Weeks programme. Around forty events explain what AI is, a dozen show how to build. Not one asks how you tell whether the result is any good.

4 min read · 4 Aug 2026

Honest about AI

Do you have to say it was made with AI?

No, with three exceptions. What the EU law actually says, what applies in Switzerland, and how we handle it ourselves: don’t advertise it, never hide it.

4 min read · 30 Jul 2026

Deciding

Give the board something to click

In a decision paper for a large Swiss corporation, every AI use case was a clickable prototype instead of a slide. Why a decision needs something to touch, and what five real users do better than forty slides.

4 min read · 18 Jul 2026

Getting started

Don’t start with an AI strategy. Start with the inbox.

Every morning at 8:45 a program reads our mailbox and rewrites the day’s list. Why your first use of AI should be exactly this small, and how to spot the right task for it.

4 min read · 10 Jul 2026

Build it fast

Stop explaining your idea. Have it built.

Reto wanted a simple job board. Two firms quoted months and five figures. We had a clickable version in two days. Why building fast almost always wins.

4 min read · 26 Jun 2026

Show, don’t tell

Don’t send slides. Have the link built.

Marco ignored two PDF proposals for his website. Then he opened a link over lunch, a real, clickable preview, and called back the same afternoon.

4 min read · 12 Jun 2026

The silent bill

What a website that “kind of works” really costs you

Of a hundred people who find Sandra’s studio, a handful book. The others leave in silence, and she sees none of them. On the silent bill of a website that only sort of works.

5 min read · 22 May 2026