Journal
Stories from real work, anonymised but true.
“I only wanted to know when you’re open”
We opened 50 small-business websites in the phone view and looked for what their customers want to know. On 33 we found no answer. Most often, the opening hours were missing.
A website was listed as dead. It wasn’t.
Our agents checked 565 websites and delivered 73 findings. One was wrong, and it looked exactly as clean as the correct ones. What runs differently now before anything goes out.
The question missing from 139 AI courses
We went through the whole Swiss {ai} Weeks programme. Around forty events explain what AI is, a dozen show how to build. Not one asks how you tell whether the result is any good.
Do you have to say it was made with AI?
No, with three exceptions. What the EU law actually says, what applies in Switzerland, and how we handle it ourselves: don’t advertise it, never hide it.
Give the board something to click
In a decision paper for a large Swiss corporation, every AI use case was a clickable prototype instead of a slide. Why a decision needs something to touch, and what five real users do better than forty slides.
Don’t start with an AI strategy. Start with the inbox.
Every morning at 8:45 a program reads our mailbox and rewrites the day’s list. Why your first use of AI should be exactly this small, and how to spot the right task for it.
Stop explaining your idea. Have it built.
Reto wanted a simple job board. Two firms quoted months and five figures. We had a clickable version in two days. Why building fast almost always wins.
Don’t send slides. Have the link built.
Marco ignored two PDF proposals for his website. Then he opened a link over lunch, a real, clickable preview, and called back the same afternoon.
What a website that “kind of works” really costs you
Of a hundred people who find Sandra’s studio, a handful book. The others leave in silence, and she sees none of them. On the silent bill of a website that only sort of works.